I’ve always enjoyed communicating and writing. I received a Degree in Communication Sciences at the Universidad Complutense de Madrid, and subsequently undertook postgraduate studies that helped me make my way into the consulting world.
By the age of 30 years, I had lived in the UK, Belgium, the United States and in Switzerland, where I worked in communication and marketing at the Oracle European Headquarters. I returned to Spain to embark on a new professional career by setting up a startup. Just as I was closing that period of my life to embark on a new project, I discovered I had breast cancer.
My experience tackling this condition led me to write the book I have breast cancer - What now? , the book I wish had been available when I first received the diagnosis. This marked the start of countless new and amazing experiences, the latest one being the birth of my son, Pol.
At present I divide my work between the IMD business school and my activity as a coach and as a motivational speaker in professional forums where I aim to empower people to help them find the strength to be free to decide what they want to do with their lives in a responsible manner.
I recently founded Baby Beatles, an organization that seeks to help women who have overcome breast cancer and now wish to become mums but lack the financial resources to do so.
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Listed below are some key moments of my professional career, in reverse chronological order.
I carry out research in different fields for VC2020. Some of my work went into a project whose findings were published in a book entitled "The Value Chain Shift: Seven future challenges facing top executives", which came out in 2014. I’m currently collaborating on another book about the impact of big data on companies, which is due out later this year.
Baby Beatles is an NGO founded to help women without financial means who have had breast cancer and now wish to be mums.
I am interested in empowering people to help them find the strength to be free to decide what they want to do with their lives in a responsible manner.
I was diagnosed with cancer at 36. After my recovery, I wrote the book I have breast cancer – What now?. The book aims to help women going through a similar experience to mine. Originally written in Spanish, it was translated into English in 2014.
I set up, developed and launched an innovative start-up offering a unique service to companies: corporate teambuilding and motivational activities through African drumming.
I headed a number of projects to set up and promote online communities at a European level. As a result, our team won several "Oracle Marketing Innovation Awards".
Here’s a sample of what people think about my work:
"Teresa proved to be a space for self-confidence and conscious and detailed listening of myself. When it was hard for me to look ahead clearly, Teresa was a useful and leafy mirror in which to look so I could walk forward with perspective."
"Teresa showed me many things: First, that you will not win if you don’t take risks; second, that if we want to change history we need to write it ourselves instead of having others setting our limits."
"In an eclectic and demanding health forum, Teresa presented her life experience as an opportunity to listen to the worker / patient and help us to improve."
"I highly recommend the executive coaching services of Teresa Ferreiro, who is incisive, insightful, thoughtful, and constructive in her approach to problem-solving and strategizing for personal and career development."
"Teresa is a great profesional, who thrives working in teams and developing new ideas. She has a passion for leadership and an amazing personal experience about leading herself in very difficult times."
"This inspirational book provides a narrative of Teresa Ferriero’s personal and family journey living with and healing from second-stage breast cancer. Health professionals are generally aware THAT optimism and ‘thinking positively’ are essential to coping with cancer, but persons with experiential knowledge are often best positioned to teach HOW to enable, nurture, and support this essential optimism that enables healing. Basing her writing in researching western medical approaches to cancer treatment such as chemotherapy and complementary therapies such as Traditional Chinese Medicine, this book is replete with realistic ‘how to’ examples. Her writing is warm, hopeful, realistic. This book is a worthwhile read for anyone healing from cancer, their families, and cancer care professionals. "
"It is a masterpiece of how to form one’s own judgement about a very important set of decisions for your life and how to deal with the emotions and the impact on it. The book doesn’t show an idealistic view of a hero standing strong against adversity, but that of a person going through ups and downs and looking for a way forward."
"Thank you! I really needed a book like yours."
"A new approach towards cancer. An integrative path which patients and doctors should walk together."
"An excellent example of how to self-manage illness and health."
"Her equanimity when she addresses the health care team is remarkable."
"The VC2020 team has delivered practical ideas, frameworks and approaches that will serve as signposts to show business and supply chain leaders the way forward."
"Shuns drama and self-pity."
“I have only praise for this book and its author. THANKS, Teresa. THANKS in capital letters. THANKS for writing a book that I have used as my ‘travel guide’ for my journey on which I’m learning so much. THANKS for giving me a different point of view of cancer. THANKS for your words, so human and so sensitive.”
"Your book teaches, encourages, supports, moves and guides. A big thank you."
“A splendid must-read autobiography. Teresa tells us how she overcame her illness with an iron will and an unshakeable belief in herself.”
“Your book sustained me in moments of uncertainty. It clarified important doubts and opened a path towards hope which I took at the outset of my condition. I was struck by your courage when you were faced with decisions and uncertainties. Your book gave me far more information than my oncologist did. I have discussed it in my blog, and thanks to it, Teresa and I have been able to share nice words and feelings. Thanks Teresa.”
"Its key message is that things can be done differently and resiliently."
"This book is not only for women going through breast cancer; it’s a manual for life."
Do you want to tell me your story or contact me? Please do.
+34 654 41 32 82